Posts Tagged ‘product’
If you were to start a business, my advice would be, pointing to a niche. Niche marketing is finding a profitable group of people with common characteristics then find out what you need and then deliver what you want at a price mutually convenient.
When you go to people like is much easier to communicate the benefits of your product and, therefore, that you listen and buy:
Are launching a think about your target customer, and as in the niche they are all similar, they feel that they speak to each one individually. Special feel for you, then you will make especially for them …
Which leads to more sales and satisfaction.
Niche marketing to avoid falling into the mediocrity of mass culture. If your niche, in addition to cost, is small enough, you can keep the radar of large companies, ensuring the survival of your business.
What happens when you only serve a niche, but several?
If your product or service is chosen by people of a wide age range, location, economic capacity and even interests and customs, you should apply the strategy or multi-niche marketing. That is, identify profitable niches that make up your customer mix and then apply the marketing niches each.
To determine the niche and what interests them in particular, might ask:
1) what are the things they care more about X (which solves your product)…?
2) What I like most about your product?
Then, using what people told you, you can talk to each of the niches in their own words. That is a sweet melody to their ears. And benefit your cash flow.
One of the industries is quite limited in differentiation are the counter drugs OTC (over-the-counter), since many “houses” that sell the same products in a single category, so if were to ask the dispatcher a pharmacy or pharmacist class average for any analgesic, this we recommend three options (from seven to more) followed by a brief question (note that it is common practice to self-medicate and the trend has increased more as the current economic difficulties.) election will be based primarily on price and then by the recommendation of the pharmacist. Then look at the brand (reputation), presentation and any promotion or reward which comes with the product being these mechanisms of differentiation. If you look at all their TV commercials all fall into the same conducive to a “flipping” eternal.
Not far from this reality was the business in a pharmaceutical laboratory that have had many doctor visits (today) with a few, further accentuating the generalissimo job cuts in all areas. The lab consisted of a wide variety of formulas (copies-along with a competitive advantage withheld) that marketed their drugs in most pharmacies in your town with a respectable reputation. The previous administration had a system of manual inventory control, accounts receivable were fully, your credit policy are met efficiently, in general, the commercial area was working effectively. However, for more promotions that were made, floor activities and even more merchandise sales were not growing, rather, they began to decline in the last quarter of 2009 following this trend until 2010. By then, the owner of the laboratory would try to do the latter to seriously consider what to do with the business, this being the search for outside help, hiring a marketing consultant.
By analyzing in detail each area of the company, as a doctor in his practice a patient, the consultant could not find any process deficiencies that caused the decline in sales continued except (and most important) that the goods were not knowing sell good! After three months, trying to redefine the strategies shock tactics that made that world-class companies noticed the presence of a small giant competitor, all done under a tight budget to a minimum. To accomplish feat must have three key elements mental flexibility, powers of observation and a good implementation of a “consumer insight.” However, it is important to maintain a mindset that breaks paradigms being so innovative. That is, if everyone is selling the credit, what you’re forced to sell to credit?
At the insistence of many gurus promoting Smart Web Business, was one of those who had access to this platform to create prefabricated pages.
Much has been said about Smart Web Business and increasingly is the people who join the use of this platform, but in this article, we will mention some facts.
It is clear that the sales page, having the intention to sell the product, trying to persuade us of the virtues of the product. However, is it as good as I have?
Here are a few points.
First, we are told that Smart Web Business we can create our own “company” or “business” and we will become “digital business.” These are exaggerated claims as to what the final will receive a prefabricated page with the possibility of placing an auto responder.
One can create more of these pages prefabricated. However, let us be honest, have a web does not mean a “firm.”
These terms are used only to make it sound attractive to potential buyers.
Smart Web Business is a product aimed at people who have almost no expertise and are not very interested in learning. That is why it is so easy to sell this product.
The Smart Web Business platform contains tools that are available free on the net and is freely distributed. For example, one can create web pages of landing (landing pages) with programs such as NVU, which is very easy to use.
With this program, you can edit pages, as you like.
There are also free tools like Google Analytics, allowing us to follow up on our pages.
However, Smart Web Business has to pay monthly to use tools similar to those mentioned.
Inside the Smart Web Business Platform, also offer training videos, however we must say that much of what is shown is basic information.
Our conclusion is that while it may be a tool that helps people who are just getting started in business on the Internet, it is a tool that helps to achieve high performance results in revenue.