Posts Tagged ‘advertising industry’
The cold war between New York and Silicon Valley to Apple and the advertising industry just cooler.
On Tuesday, Apple unveiled its long awaited subscription model for content on their mobile devices.
The company has been devising its policy and has held negotiations with publishers silent for a year, but the plan announced showed few signs of a diplomatic compromise.
The approach take-it-or-leave-it for Apple wants 30% of all sales generated within their platform, and shall have the customers name and contact information, unless buyers choose to share that information with content creators.