Archive for the ‘Potential market’ Category
Facebook is the largest social network in the world
If you are a professional or have a business or company, and have no presence in this popular social networking site, you are wasting a great opportunity to interact directly with your potential market.
If the data above do not convinced, here I give you another 3 reasons:
Generating traffic:
Today, my main source of traffic comes from major search engines, as I have achieved a good position in many of my pages. However, the traffic coming from social networks Facebook and Twitter are most important “quality”.
Traffic that comes from Facebook have:
- A lower bounce rate
-One more time spent on my sites
-More page views per visitor
Do not forget the effect of “viral” Facebook. For example, when a social network user comments on your Facebook page, all contacts of that user will see that comment, and may direct by curiosity or interest, come to your page, they like the content and become a fan . From there, turn them into customers, there is only one step!
Strengthen relationships:
A Facebook page lets you interact with your audience in many ways.It allows you to discuss and have conversations with different groups of people in a more orderly. That creates a greater sense of community within your site and strengthen your relationship with your customers, subscribers and fans.
Marketing Intelligence:
The pages of Facebook (fan page) give you statistical reports, and although there are many details, let your audience know better, giving you data such as age, sex, location, etc..
For many businesses online, that information can be very relevant and could be used to develop future advertising campaigns, creation of new products, services, etc..